Great product images are more effective than great descriptions

Product photography is an essential way to reach out to your customers, whether it’s for e-commerce websites or printed material, the first thing your customer will see is the picture. Great product images are more effective than great descriptions.

Great product images are more effective than great descriptions

Product photography is an essential way to reach out to your customers, whether it’s for e-commerce websites or printed material, the first thing your customer will see is the picture. Great product images are more effective than great descriptions.

Pack Shots

Pack shot photographs, sometimes also called white background photos, are a nice clean image of your product, usually shot on a white background. Of course, they don’t have to be on a white background, your product can be shot on any colour background you like, however white is the most universally used especially across the internet on e-commerce websites. Pack shot photographs are a clear and accurate representation of your product.

Room set photography

Environmental product photographs and room set photos are images of your product taken in a setting and often evokes an emotional connection between your product and your customer. It could be a digitally generated setting, or a real one. For example, it might be a wardrobe in a room, or a baby toy in a nursery. It can give your customers a suggestion of where they might use your product and how it could look in their own space, it can also offer a sense of scale.

Lifestyle

Lifestyle product photographs show your product being used. This is an even more engaging image created to capture your customer’s imagination and can be used to convey a particular lifestyle idea. Perhaps you want your product to appeal to a particular age group, or maybe your customers don’t understand how they could benefit from using your product, this is where lifestyle product photography excels. Often lifestyle photographs involve talent, such as a model to demonstrate our product, such as how comfortable a chair is.

Hero shot

Hero image or hero shot – this is the one photograph that makes your customers want to buy your product. It generates emotion, intrigue and desire and should be the main image you use in your advertising or marketing campaign. This is a powerful product photograph that speaks volumes and makes you want it, before you even know everything about it. A hero image can be a pack shot, environmental or lifestyle photograph, but it needs to be impressive and engaging.

Pack Shots

Pack shot photographs, sometimes also called white background photos, are a nice clean image of your product, usually shot on a white background. Of course, they don’t have to be on a white background, your product can be shot on any colour background you like, however white is the most universally used especially across the internet on e-commerce websites. Pack shot photographs are a clear and accurate representation of your product.

Lifestyle

Lifestyle product photographs show your product being used. This is an even more engaging image created to capture your customer’s imagination and can be used to convey a particular lifestyle idea. Perhaps you want your product to appeal to a particular age group, or maybe your customers don’t understand how they could benefit from using your product, this is where lifestyle product photography excels. Often lifestyle photographs involve talent, such as a model to demonstrate our product, such as how comfortable a chair is.